Archive for August, 2010

Swiss Bliss – OPI Launches New Collection

Wednesday, August 18th, 2010

Swiss Collection by OPI

OPI offers a new take on classic neutrals with must-have hues in the Swiss Collection. These highly anticipated lacquers feature rich shades sure to become the new standard basics, or “new-trals” for Spring/Summer 2010.

“Switzerland provided the inspiration for this season, with a backdrop of snow-peaked mountains, lush glacial valleys, and glittering lakes,” says Suzi Weiss-Fischmann, OPI Executive Vice President & Artistic Director.  “With luxurious hues across the colour spectrum, the Swiss Collection features jewelled tones from ruby red to shimmering gold and everything in between.”

This season, deep shades of rich colour become the new basics, from dark green (Cuckoo for this Colour) to glowing red (Colour So Hot It Berns).  Metallic shades of exquisite pewter (Lucerne-tainly Look Marvelous) and gold (Glitzerland) offer touches of effortless elegance to every wardrobe.

“The Swiss Collection features the same relaxed luxury that walked the fashion runways, where timeless shades of black, camel and cream were met with a wealth of jewelled emerald, sapphire, and gold,” explains Suzi.  “Wearing these colours on fingers and toes will accessorise the season’s must-have pieces – from masculine-inspired tailored jackets contrasted with ultra-feminine dresses to beautiful bohemian garments with toughened touches of leather.”

The stand-out new shades (as sampled by beauty media at the Swiss Collection launch) are green-grey-blue Ski Teal We Drop (pictured below),  stunning pewter Lucerne-tainly Look Marvelous, and crisp burgundy William Tell Me About OPI.

Beauty media love Ski Teal We Drop by OPI

Ski Teal We Drop was the most popular colour for manis at Swiss Collection launch

OPI’s Swiss Collection Nail Lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.

The Swiss Collection by OPI is available from August 2010, from professional salons, Life Pharmacies, Farmers, Kirkcaldie and Stains Nail Spa, Smith & Caughey’s, Ballantynes and Arthur Barnette. Or contact 0800 144 562 or visit www.globalbeauty.co.nz to find your nearest stockist.

Visit OPI’s fan page to view  colours from the Swiss Collection – http://www.facebook.com/opinz